Gareth Pugh SS11 Virtual Live Runway

Mr Pugh, thank you for bringing something amazing once again. At this year’s Paris Fashion Week, there was an absence of real models and a real runway – instead we get a virtual show presented by SHOWstudio.com, and a very good one at that.

Just as a performance is for theatre, catwalk is for stage. But what now? Do we see a transition of catwalk to cyborgs altogether?

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  1. […] the 2.0 barrier once again by eliminating the live cat walk altogether. Instead he delivered a large-scale digital presentation and film, reinforcing the sure trend that digital fashion film have been gaining momentum as an emotionally […]



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